My sister and her now-husband were married ten days ago (applause!), and their vows were the first time -- after four years of dating -- that they said "I love you." Personally, I'm of the mind that if you know that you love someone, you should get right down to business and let that person know. Every day. As often as possible. And for me, words are a good way to do that, although that's not necessarily the only way for everyone.
What my sister's relationship makes me conscious of is the importance of holding words sacred, of how words can be gifts, hidden away until the chosen moment and made all the more valuable for their rarity. I'll still tell you I love you if I do, gosh darn it, and don't try and stop me, but I'm very careful now not to spray the word around needlessly.
This can make for awkward blog comments on my part (e.g., "Oh, how I enjoy and appreciate that squirrel washi tape dispenser!" is not as punchy as the ubiquitous "LOVE it!"), but it's a healthy, creative challenge to figure out how to say something I truly mean and to identify specifically what it is that catches my eye. It's heroic to take a threadbare word that has been washed and wrung out many times and to hold it gently, tuck it away, save it from unraveling.